In just three weeks Kiss bring their Sonic Boom tour to the UK and we caught up with The Demon – aka Gene Simmons – prior to the band’s arena trek.

Every day this week we’ll post some exclusive words of wisdom from one of the wackiest men in rock.

Here’s Gene on music: “For me music has always been business and when business is good you get more pleasure. I don’t care who you are – if nobody buys your work you’re one miserable f**k.

“You want people to buy it and not steal it. The fact that people like it enough to put down £10 or £20 says that you’ve earned your keep. It’s a job, after all.”