It will be one of the most sought after – and pricey – items on every melodic rock fan’s list ahead of Record Store Day 2019 and Europe have ramped up the hype around their release of Turn To Dust by dropping a new video to complement the must-have seven-incher.
Turn To Dust is the third single from Walk The Earth, which was released on October 20, 2017 on Hell & Back Recordings (Silver Lining Music).
It was recorded at famed Abbey Road Studios in London with Grammy® Award-winning producer Dave Cobb (Rival Sons, Shooter Jennings, Jason Isbell, Chris Stapleton). The Craig Hooper-directed clip is out now.
“This song idea has been brewing for over ten years,” explained singer Joey Tempest. “When recording our latest album, the inspiration finally kicked in to finish it. Originally an idea and labour of love for our keyboardist Mic Michaeli, the video was meant to touch on emotions and observations related to the life and death of your nearest and dearest.
“Think the circle of life, if you will. But it turned out to be much more than that as it follows the dramatic journey of the character taken from the artwork on our album cover.
“Working with Craig Hooper and his animation team was a real pleasure and after seeing their work on Deep Purple’s The Surprising, we knew we were dealing with true visionaries. “We’re very proud of the result, especially since it’s our first ever animated video.”
Director Craig Hooper added: “A video like this is a very difficult thing to get right.
“The song is layered with emotion and meaning and to capture that in images is tricky to say the least. The band decided the only way to do the song justice was through animation, where images are limited only by your imagination and together we roughed out a treatment.
“I then took that to Pete Rogers and Helen Pooler, at Bait Studio in Cardiff, who are amongst the best in the world at this kind of thing and we’d already worked with them before for a video for Deep Purple.
“They brought on board artist Matt Rooke, who immediately ‘got it’ and between them they gave life to these ideas and images. It wasn’t until the final frame was finished that we saw we had produced something special, something that I hope does a good enough job of representing such an amazing and heartfelt song. That’s up to viewers to decide.”
Turn To Dust is available exclusively from participating Record Store Day stockists and the limited edition single includes Walk The Earth. The AA side will be pressed on transparent vinyl and housed in a special collectable 8″x8″ custom-made and branded zip pouch…available for a cool £29.99.