In just three weeks Kiss bring their Sonic Boom tour to the UK and we caught up with The Demon – aka Gene Simmons – prior to the band’s arena trek.

Every day this week we’ll post some exclusive words of wisdom from one of the wackiest men in rock.

Here’s Gene on vinyl: “The kids today don’t get the culture and the art of music – with downloads it’s just a song. Sometimes I used to buy records because of the artwork alone.

“I bought the King Crimson record because of the sleeve and I didn’t know anything about the music. I just loved the look of 20th Century Schizoid Man and then when I did hear the song I realised that was why the imagery was the way it was. Bands used to spend a lot of time, effort and money to get the right graphic to complement their record.”