The Who have announced collaborations with Liam Gallagher’s clothing label Pretty Green and scooter kings Vespa to celebrate the release of Quadrophenia: The Director’s Cut boxset, due for release on November 14.
Pretty Green have designed a limited edition parka made legendary by London mod ‘Jimmy’ on the cover of The Who’s seminal album. The company will also showcase Pete Townshend’s archives of notes, desk diaries, photos and original lyrics from the making of Quadrophenia, alongside album artwork and outtakes in a never been seen before exhibition.
Pretty Green’s Liam Gallagher said: “As I’m a massive fan of The Who, and with Quadrophenia being one of my favourite albums of all time, it’s an honour to be associated.”
The exhibition will take place in the Pretty Green flagship store in London’s Carnaby Street and opens to the public on Thursday October 27 and will run until January 31. Visit www.prettygreen.com for more info.
The Who have made an appeal on www.thewho.com for fans to contribute to the exhibition this week and said: “We’re on the hunt for Quadrophenia-related merchandising to see if we can get a great exhibition together in London for you all. Can you help? We’d like to know what kind of stuff you have from the ‘Quad’ era – photos, posters, gig tickets, reviews, rare pressings, t-shirts etc. And what’s your most prized Who possession? Would you be willing to show it off? Let us know what you’ve got by getting in touch with us via email at email@example.com”
To honour the album and its contribution to mod culture, legendary scooter company Vespa has also joined forces with The Who to build a stunning replica Quadrophenia scooter, based on the new PX125. Better yet – they will be giving it away in a free competition with full details to be announced soon. Modifications include whitewall tyres, one-off retro graphics, chrome kit, screen, mod-style extra mirrors and even a faux fur-covered seat. To enter this competition, like The Who’s Facebook page now athttp://www.facebook.com/thewho.