Godsmack have premiered the official music video for Bulletproof, the lead single from the multi-platinum US band’s upcoming When Legends Rise album due out April 27th via Spinefarm Records.
Directed by filmmaker Troy Smith, this satirical clip documents the band’s quest to make a new video.
In the video, the band’s manager – played by actual manager Paul Geary – suggests that it’s time for the group to expand their fan-base by working with new (and clueless) video directors, including one played by Sebastian Bach and another by Billy Ray Cyrus.
After being pitched a host of highly questionable ideas, vocalist / guitarist Sully Erna decides to hire his cousin, Salvatore Pasquale, from Sicily, Italy. Everything inevitably goes wrong at the shoot, climaxing with the set catching fire and, ultimately, the destruction of the video files.
“This is very much a short film/music video – I wrote most of it with some contributions from Troy Smith and Kenny Funk,” explained Sully Erna.
“We just really enjoy having fun and laughing. Music is about entertainment just as much as it’s about the art. And we want to share what we do with audiences of all ages,” he continued.
The idea behind the video was to have a bit of fun with things and bring a few smiles to a few faces. “The band discussed having me direct this debut video,” continued Erna. “So I just ran with that concept and twisted it up.
“Comedy is nothing more than reality exaggerated, and anyone who doesn’t enjoy a fun video like this is simply taking life much too seriously.”
To coincide with the album’s release, Godsmack will appear at a number of high-profile US festivals before starting an extensive co-headline outdoor amphitheatre run with Shinedown. Headline dates in the UK & Europe are being lined up for the autumn.